The concept for the fall Louis Vuitton collection came to Nicolas Ghesquière after returning home from traveling last year, when the world was finally opening up again. “What is French style?” he said. “It’s an ambitious question, but being at Vuitton you have a certain responsibility because the name of the brand is so strong in the world.” His idea, he explained, was to ask the young designers in his studio for their takes on the subject. “Since they’re so international, I was curious to know what would they think.” Unsurprisingly, they all came back with “very different things.” They don’t call it French je ne sais quoi for nothing.
Today’s show was staged in a ballroom of the Musée d’Orsay, its Beaux-Arts decor providing a counterpoint to the ambitious Philippe Parreno and James Chinlund designed installation, which reproduced a cobbled Paris street, down to honking cars, barking dogs, and clicking heels, all courtesy of the sound designer Nicolas Becker.
